We are gearheads.

1. We only carry products that we personally believe in, instruments, amplifiers and accessories that we use ourselves and would recommend to friends.

2. An undying devotion to top quality construction and engineering in the products we carry. Musicians demand so much from their instruments. High quality not only inspires artistic ingenuity, but relieves the burdens and concerns of lower quality instruments, amplifiers and accessories. The AP does not carry shady instruments or equipment, only top-notch quality brands. You simply cannot walk out of our store with something junky.

3. It sounds simple, but customer service. We want the process of finding your sound or locating that guitar you have been looking for to be not only easy, but fun. We love to educate our customers and share opinions based on first-hand experience, but we also look to learn from our customers in every transaction and communication. We are not impossible to get on the phone or to sort an issue out with, and we promise to go the extra mile for you in your search for information and testing before you make a purchase.